Eastman

Client Info

Client Name:
Taminco (Subsidiary of Eastman Chemical)

Type of Industry:
Specialty Chemicals

Project Info

About :
Rebranding campaign for niche product/services range

At the time of project launch Taminco (now a subsidiary of Eastman Chemical Company) was less well known than some of the other players in the oil & gas industry. They supplied to just a small part of this vast industry and had to compete with larger companies who offer a much wider range of products and services. Taminco was particularly looking for a way to stand out from the crowd, with its existing range of products, in the specialized market of gas sweetening.

Mach Media’s strategic advice and creative input provided Taminco with the new brand name AdapT, as well as all the marketing tools and materials needed to promote this range of gas sweetening products and services to their target audience.

Steps Taken (iMAP)

Intelligence:
Market & Competitor analysis (internal and external research & presentation of results)

Integration:
Set brand objectives; Created brand name AdapT and messaging; Created visual identity (AdapT logo & brand look and feel)

Impact:
Created publicity & marketing programme; Created collateral: brochure; presentations; on/offline adverts; roll-up banners; launch invitations

Insight:
Results of this project are still being measured