EBAA

Client Info

Client Name :
European Business Aviation Association (EBAA)

Type of Industry:
Aviation

Project Info

About:
The European Business Aviation Association (EBAA) is the leading association for business aviation in Europe. They needed a video promoting the advantages of business aviation for their annual meeting, the European Business Aviation Convention & Exhibition (EBACE); an event that attracts industry leaders from across the continent. One obstacle to completing this project was that EBAA didn’t have the time or budget needed to plan and film new footage.

Business aviation is one of Mach Media’s areas of expertise, and having worked with EBAA for various marketing and PR initiatives, the team knew just where to start. They researched existing footage and were able to source enough material for an effective video. In addition, they drafted the script and provided a voice over. This took place all within a two-month time period.

The video was completed for EBACE and was played for industry leaders throughout the event. EBAA was so pleased with the video that they continue to use it at key business functions. It is displayed on the EBAA YouTube channel and is used to explain the advantages of business aviation to those not familiar with the industry.

Steps Taken (iMAP)

Intelligence:
Mach Media researched and analyzed archived video footage to pull up the most appropriate content.

Integration:
Mach Media ensured all the content –script, stills, animations, video and voice over – matched the desired messaging.

Impact:
Mach Media created two versions of the video which were watched by thousands of attendees (and a much wider audience post-event).

Insight:
Quality videos can be produced at the last minute and on-budget.